https://thenextidea.asia/2026/07/27/passing-the-baton-to-gen-z-how-to-manage-corporate-marketing-friction-in-an-increasingly-digitally-dominant-workplace/The Next Ideaen-gb2026-07-27T04:24:47+00:00Passing the baton to Gen Z: How to manage corporate marketing friction in an increasingly digitally dominant workplaceGen Z as SME workforce, talent attraction, hiring for SMEshttps://thenextidea.asia/wp-content/uploads/2026/07/gen-z-as-sme-workforce.png?w=150